– The idea is to portray & cast a pretty wide range typology of young people
– 3 young fresh models, 25-30 y.-o looking (2 women and 1 men)
– Good looking models but not too beautiful
– Avoid too famous models or that are over-used by (Swiss) competitor brands
– Average body type (eventually strong body type for 1 of the 3 models might be ok for more inclusiveness)
– Diversity & Ethnicity / Woke is finally not mandatory for this shooting
– Lifestyle / Urban / Authentic
– Each has its own style, but always with a sharp styling: young, fresh, colorful)
– Models can have unique features: freckles, special hairstyles (short hair young girl, curly, etc), …
– As the photos will show celebrations, the models should have a strong/empowering facial expression
models.